Indie BRANDS Event | Brewery Special

Indie BRANDS Brewery Special ©phillipqgangan2014Pakhuis de Zwijger*, Amsterdam played host to a spirited night of brewers, beers and brands at the 7th edition of the Indie BRANDS Event. Showcasing 16 of the best microbreweries in the Netherlands, the Indie Brands Brewery Special featured an inspiring evening of fascinating talks and exquisite beer tastings. With more than 243 independent breweries emerging over the last 10 years, craft beer making is rapidly becoming a Dutch phenomenon. While the market remains relatively small (roughly 5%) compared to other countries (15% in the US), microbrewers in the Netherlands are optimistic that there is ample room for growth.

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Indie BRANDS Event | Indie Brands on Wheels

©phillipqgangan2014

Bicycle fever struck Pakhuis de Zwijger* Amsterdam during the 6th edition of the Indie BRANDS Event (28 March 2014). Bringing together an exceptional corps of bike makers, entrepreneurs, and enthusiasts to the bicycle capital of the world, Indie Brands on Wheels featured an extraordinary night of compelling talks, independent brands and their highly coveted products. The evening’s festivities rightly honored the Netherlands’ most beloved mode of transportation: the bicycle.

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Indie BRANDS x phillipqgangan: Professional Rebel Q&A

Innovation is an act of rebellion. Indeed, every new concept, service or system is essentially a departure from the way things were. Since no breakthroughs have ever resulted from sameness and routine, defying the old is the only way to begin anew. For innovation catalysts Linda Vermaat and Melissa Marijnen, only a rebel is brave enough to spark a revolution.

Recognizing the need to challenge the status quo in a rapidly changing world, the pair founded Professional Rebel in May 2012. Together with Meret Muntinga and Max Verloop, the team regularly organizes bike tours, programmes and events that inspire individuals to become rebels themselves. Convinced that independent brands are in fact rebels of their own revolutions, the agency has teamed up with Indie Brands for a very special startup tour.

Professional Rebel co-founder Linda Vermaat tells us more:

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Indie BRANDS On Wheels

Indie Brands on Wheels

On 28 March 2014, Indie BRANDS presents the 6th edition of the Indie BRANDS Event at Pakhuis de Zwijger* (Amsterdam). Featuring a night of compelling talks, independent brands and their highly coveted products, the evening’s festivities honours the Netherlands’ most beloved mode of transportation: the bicycle.

What was once considered a cheap and primitive way to get around has been (re)elevated into a symbol of freedom, creativity and regard for the environment. As a result, Indie Brands On Wheels brings together a bevy of bike makers, brands and enthusiasts –from bicycle magazines and accessories to bikes made from bamboo, wood and recycled materials– to talk shop, share their ideas and inspire us with their stories. With more than a million bicycles sold in the Netherlands each year, these ambitious entrepreneurs have set themselves apart from the rest of the competition and are more than willing to show us how to do the same. 

Indie BRANDS

Friday, 28 March 2014
17:00-22:00
Pakhuis de Zwijger, Amsterdam
Tickets: 15 Euros

CLICK HERE TO REGISTER

☞ For more information on Indie BRANDS, Anneloes van Gaalen and the 4th Indie BRANDS Event, visit the websites below:

Indie BRANDSAnneloes van Gaalen and the 6th Indie BRANDS Event

Follow Indie BRANDS, Anneloes van Gaalen and phillipqgangan on Twitter: @IndieBrands@Anneloesvgaalen and @phillipqgangan

Indie BRANDS x phillipqgangan

Indie BRANDS Event | Food

Indie BRANDS Event FOOD | ©phillipqgangan2013

It was another full house at Pakhuis de Zwijger*, Amsterdam during the 5th edition of the Indie Brands Event (9 December 2013). In anticipation of its 2nd year anniversary, Indie Brands celebrated in style by hosting a truly memorable gathering entirely dedicated to food and beverage. Featuring a feast of fascinating talks, food tastings and food-centric enterprises, the evening’s festivities highlighted the victories, trials and tribulations of the Dutch indie food scene.

Politics in Play

The relationship between food and business is a bond that has spanned countless of centuries. Over the past few years, the Netherlands has slowly developed a budding food movement –from new restaurant concepts and food trucks to craft beer brewers, slavery-free chocolate and vegetal ice cream– that fervently champions the principles of sustainability, fair trade and local sourcing. Be that as it may, it appears that the current regulations of the Dutch food industry have been less than conducive for small business growth.

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Indie BRANDS | Food

In anticipation of its 2nd year anniversary, Indie BRANDS presents the 5th edition of the Indie BRANDS Event at Pakhuis de Zwijger* (Amsterdam) on 9 December 2013. What better way to celebrate this momentous occasion than a special event entirely dedicated to food and drinks? Featuring a feast of inspirational talks, independent brands and their delectable bites, the evening’s festivities offer a spread of food-related enterprises to tantalize your tastebuds.

In the highly competitive (not to mention strictly regulated) world of food and beverages, indie brands —from revolutionary beer to slavery-free chocolate or even vegetable ice cream— are making their mark by cooking up a storm and taking chances. Riding the wave of foodie trends such as organic farming and local sourcing, these epicurean businesses may well have found their recipes for success. Giving us a taste of what their brands have to offer, the inspiring entrepreneurs behind these tasty treats share their precious wisdom and personal experiences on how to start a business. ✌

Indie BRANDS

Wednesday, 9 December 2013
16:00-22:00
Pakhuis de Zwijger, Amsterdam
Tickets: 17.50 Euros

CLICK HERE TO REGISTER

☞ For more information on Indie BRANDS, Anneloes van Gaalen and the 4th Indie BRANDS Event, visit the websites below:

Indie BRANDSAnneloes van Gaalen and the 5th Indie BRANDS Event

Follow Indie BRANDS, Anneloes van Gaalen and phillipqgangan on Twitter: @IndieBrands@Anneloesvgaalen and @phillipqgangan

Indie BRANDS x phillipqgangan

Indie BRANDS Event | Funding, Trends and Authenticity

Independent brands meant business at Pakhuis de Zwijger*, Amsterdam during the 4th edition of the Indie Brands Event (30 May 2013). Traditionally a night of inspiring talks and panel discussions on all things indie, the evening’s festivities took on a more serious tone, turning its attention towards the business side of brands. While much of the previous discussions centered on products and branding, practical themes such as access to funding, rising trends and the preservation of authenticity were thoroughly explored during the course of the event.

 Playing to the Crowd

Due to their inherent nature, indie brands are quite adept in finding creative ways to start a business. At a time when capital is proving difficult to come by, these savvy entrepreneurs have turned to alternative methods of funding, oftentimes directly soliciting the customers themselves. As a matter of fact, the social phenomenon of crowdfunding has been responsible for the viability of hundreds of start-ups, innovations and even creative projects such as books and films over the last few years. Nevertheless, the potential gains from this platform should never be overestimated.

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