Pakhuis de Zwijger*, Amsterdam played host to a spirited night of brewers, beers and brands at the 7th edition of the Indie BRANDS Event. Showcasing 16 of the best microbreweries in the Netherlands, the Indie Brands Brewery Special featured an inspiring evening of fascinating talks and exquisite beer tastings. With more than 243 independent breweries emerging over the last 10 years, craft beer making is rapidly becoming a Dutch phenomenon. While the market remains relatively small (roughly 5%) compared to other countries (15% in the US), microbrewers in the Netherlands are optimistic that there is ample room for growth.
Bicycle fever struck Pakhuis de Zwijger* Amsterdam during the 6th edition of the Indie BRANDS Event (28 March 2014). Bringing together an exceptional corps of bike makers, entrepreneurs, and enthusiasts to the bicycle capital of the world, Indie Brands on Wheels featured an extraordinary night of compelling talks, independent brands and their highly coveted products. The evening’s festivities rightly honored the Netherlands’ most beloved mode of transportation: the bicycle.
Innovation is an act of rebellion. Indeed, every new concept, service or system is essentially a departure from the way things were. Since no breakthroughs have ever resulted from sameness and routine, defying the old is the only way to begin anew. For innovation catalysts Linda Vermaat and Melissa Marijnen, only a rebel is brave enough to spark a revolution.
Recognizing the need to challenge the status quo in a rapidly changing world, the pair founded Professional Rebel in May 2012. Together with Meret Muntinga and Max Verloop, the team regularly organizes bike tours, programmes and events that inspire individuals to become rebels themselves. Convinced that independent brands are in fact rebels of their own revolutions, the agency has teamed up with Indie Brands for a very special startup tour.
Professional Rebel co-founder Linda Vermaat tells us more:
On 28 March 2014, Indie BRANDS presents the 6th edition of the Indie BRANDS Event at Pakhuis de Zwijger* (Amsterdam). Featuring a night of compelling talks, independent brands and their highly coveted products, the evening’s festivities honours the Netherlands’ most beloved mode of transportation: the bicycle.
What was once considered a cheap and primitive way to get around has been (re)elevated into a symbol of freedom, creativity and regard for the environment. As a result, Indie Brands On Wheels brings together a bevy of bike makers, brands and enthusiasts –from bicycle magazines and accessories to bikes made from bamboo, wood and recycled materials– to talk shop, share their ideas and inspire us with their stories. With more than a million bicycles sold in the Netherlands each year, these ambitious entrepreneurs have set themselves apart from the rest of the competition and are more than willing to show us how to do the same. ✌
Friday, 28 March 2014
Pakhuis de Zwijger, Amsterdam
Tickets: 15 Euros
☞ For more information on Indie BRANDS, Anneloes van Gaalen and the 4th Indie BRANDS Event, visit the websites below:
Style is all about self-expression. After all, the way we dress speaks volumes of who we are, where we come from and who we choose to be. In order to stand out in a sea of sameness, Dutch menswear label Daily Paper embraces its own uniqueness.
Prominently influenced by their African heritage, Abderrahmane Trabsini, Jefferon Osei and Hussein Suleiman founded Daily Paper in 2008. The trio proudly designs and tailors rugged, street-couture staples –from printed shirts and snap back caps to varsity jackets and jerseys– at their atelier in Amsterdam. Inspired by Mali mud cloth and the Kenyan Maasai tribe, the label’s latest collection (Fall/Winter 2013) showcases a range of bold, menswear pieces, celebrating a myriad of African cultures through contemporary design and vivid aesthetics.
Daily Paper co-founder, Abderrahmane Trabsini tells us more:
As a contemporary menswear label, Daily Paper blends African culture with street-couture. What made you decide to start your own brand?
We all had the same interest in traditional clothing, but we wanted to find a way to use these traditional fabrics and prints and translate them into modern street-wear.
Cities are icons in their own right. Indeed, these urban landscapes have been known to captivate hearts and minds, inspiring everything from literature and the arts to music, culture and design. To live in a particular city is to be influenced by it, to embrace its intrinsic character, rhythm and vibe entirely as your own. Aiming to encapsulate this urban aesthetic is TIMcity.
Fascinated by the intricacies of the metropolis, Dutch founder and designer René Tim established TIMcity in 2012. With a background in Urban Planning from the University of Amsterdam, Tim sought to capture the essence of world-renowned cities in a clear graphic design. The result is a collection of minimalist prints resembling the street maps of New York, Barcelona, Paris and Amsterdam. Featured on premium cotton shirts and totes, Tim’s designs chart the historic, urban developments of the cities they represent.
As far as civic symbols are concerned, monoliths and mega structures pale in comparison to the regal roads, charming neighbourhoods and secluded alleyways of the bustling metropolis. These paths and thoroughfares are the true embodiment of a city’s true identity. What better way to celebrate these centres of civilization than to immortalize them on a tee?
For more information on TIMcity, Indie BRANDS and other brands featured in the Indie BRANDS blog, visit the websites below:
It was another full house at Pakhuis de Zwijger*, Amsterdam during the 5th edition of the Indie Brands Event (9 December 2013). In anticipation of its 2nd year anniversary, Indie Brands celebrated in style by hosting a truly memorable gathering entirely dedicated to food and beverage. Featuring a feast of fascinating talks, food tastings and food-centric enterprises, the evening’s festivities highlighted the victories, trials and tribulations of the Dutch indie food scene.
Politics in Play
The relationship between food and business is a bond that has spanned countless of centuries. Over the past few years, the Netherlands has slowly developed a budding food movement –from new restaurant concepts and food trucks to craft beer brewers, slavery-free chocolate and vegetal ice cream– that fervently champions the principles of sustainability, fair trade and local sourcing. Be that as it may, it appears that the current regulations of the Dutch food industry have been less than conducive for small business growth.