On 30 May 2013, Indie BRANDS presents the 4th edition of the Indie BRANDS Event at Pakhuis de Zwijger*, Amsterdam. Featuring a night of captivating talks, independent brands and their must-have products, the evening’s festivities centers on matters concerning funding, trends and authenticity.
While financial volatility has rigidly defined the global economy, independent brands —from bamboo-frame bicycles to consumer-distributed magazines and “future-friendly” accessories— have consistently defied the odds by developing innovative, socially-oriented business models through the use of alternative funding. Due in part to their remarkable success, these brands are being largely imitated (never duplicated) by big business, sparking a contentious debate on authenticity. In effect, Indie Brands proudly brings to the stage the true originators of the independent movement to discuss au courant trends and what exactly makes a brand truly indie. ✌
Wednesday, 20 February 2013
Pakhuis de Zwijger, Amsterdam
☞ For more information on Indie BRANDS, Anneloes van Gaalen and the 4th Indie BRANDS Event, visit the websites below: