When Amsterdam design agency, Gummo moved office in 2008, award winning was the least of their requirements. While it was imperative that the space reflected the agency’s personality and design philosophy, it had to be achieved in a sustainable way, embodying the principles of “reduce, re-use, recycle”.
Since the move was only temporary, Gummo decided to fill the place with items from secondhand shops, Marktplaats (the Dutch version of eBay) and the remainders of their former residence. In collaboration with architect bureau i29 and coatings expert Krimpex, all the individual pieces –from the chairs to the pool table and even a Jesus statue– were sprayed with an eco-friendly grey paint, resulting in a bold, unified theme.
2,000 publications, 17 interviews and a Great Indoors Award (2009) later, the trio has partnered once again to make one-of-a-kind, brand new, secondhand furniture with the launch of their latest venture As Good as New. Founded in September 2012, the brand employs the same simple, no-nonsense approach to reclaimed and recycled furnishings, coating them with a unique blend of solvent-free grey matter. What was once old is now as good as new. ✌
For more information on As Good as New, Indie BRANDS and other brands featured in the Indie BRANDS blog, visit the websites listed below:
The Official Launch of Indie BRANDS (book) was featured in the phillipqgangan website and can be viewed here: Indie BRANDS, the Launch
The 2nd edition of the Indie BRANDS Event (The Denim Edition) can be viewed here: Indie BRANDS | The Denim Edition