CreativeMornings Utrecht | 28 September 2012 | In De Ruimte (Oudegracht 230A) | 08:30 (AM) | A creative presentation on music and branding by Joost Haartsen of 150dB
CreativeMornings is a monthly breakfast lecture series for creative types. Each event is free of charge, and includes a 20 minute lecture, plus coffee!
On 28 September 2012, CreativeMorings Utrecht will host its 7th creative lecture at “In De Ruimte” (Oudegracht 230A), opening at 08:30 (AM). Presented by Joost Haartsen, his talk centers on music and branding ‒ specifically, the effective use of music as an evocative tool in establishing brand identity. Formerly of the Dutch band IOS (IsOokSchitterend) and brand manager for BMG and Sony BMG Music Entertainment, Hartsen knows first-hand the persuasive power of beautiful music over human emotion. His agency, 150dB serves as creative intermediary, developing concepts and campaigns that emphasize brand values through blazing beats and dulcet tones. ✌
☞ For more information on Joost Haartsen, 150dB, CreativeMornings Utrecht and CreativeMornings™, visit the websites listed below: