More than a million bikes are sold each year in The Netherlands. Ironically enough, just as many bicycles are thrown away, leaving behind a metallic wasteland of chains, frames and rims. Fortunately, one man’s trash is another man’s treasure.
Aiming to make use of this discarded heap, Tiemen ter Hoeven and Mark Groot Wassink founded Roetz-Bikes in 2010. Constructed entirely from recycled components and natural materials, these brightly colored city bikes are designed for durability, embodying a suave, retro feel. The reconditioned frames with their leather saddles and pressed wooden fenders are assembled partly by individuals with special needs in an effort to prepare them for gainful employment.
Far beyond a simple retrofit, Roetz-Bikes are sustainable in every sense of the word. The firm’s community-building efforts and eco-conscious design prove that top-quality bicycle production can coincide with waste reduction. Coupled with the environmental benefits of everyday cycling, each Roetz-Bike is sustainability in motion. ✌
For more information on Roetz Bikes, Indie BRANDS and other brands featured in the Indie BRANDS blog, visit the websites listed below:
The Official Launch of Indie BRANDS (book) was featured in the phillipqgangan website and can be viewed here: Indie BRANDS, the Launch