In its purest form, craftsmanship is the achievement of the finest quality through a life-long devotion to a single, artisanal tradition. Ahasuerus Fromanteel was a man of such talent, dedicating his life to the sophisticated craft of clock making at his modest atelier in the center of 17th century Amsterdam. Coupled with an entrepreneurial spirit, Fromanteel went on to establish the first multinational clockmakers firm, gaining enormous popularity for producing the most accurate clocks of that time.
Drawing inspiration from his legacy, Alfredo Silva and Martijn van Hassel founded the modern-day brand, Fromanteel, in 2009. Aiming to re-establish the age-old practice of clock working in the Netherlands, the pair infuse Swiss precision with Dutch tradition to create intricate, hand-made timepieces of superior quality.
From the sleek clockwork itself with its hand stitched leather and polished steel to the symbolic, black handkerchief and jute packaging, Fromanteel is an ode to the heritage of the past. The clear thought and technical precision put into each individual element make for a world-class product. Meticulously handcrafted and designed, each watch is a piece of Fromanteel history. New heritage in the making. ✌
Indie BRANDS x phillipqgangan, features profiles and interviews on up-and-coming independent brands on the Indie BRANDS blog.
For more information on Fromanteel, Indie BRANDS and other brands featured in the Indie BRANDS blog, visit the websites listed below:
Indie BRANDS and the Indie BRANDS Blog
The Official Launch of Indie BRANDS (book) was featured in the phillipqgangan website and can be viewed here: Indie BRANDS, the Launch