Indie BRANDS x phillipqgangan: Mutewatch

Striking a perfect balance between form and function is the underlying principle of good design. Add a dash of creativity in finding practical solutions to everyday problems and you have Mutewatch – a Swedish firm charged with the creation of sleek, hi-tech timepieces, integrating the latest in LED and touch-screen innovations.

Originally an entry to an ideation contest at her Alma mater, co-founder Mai-Li Hammargren developed the concept of a vibrating wristwatch-cum-alarm in order to deter her boyfriend from hitting the snooze button in the early morning, which resulted in her oversleeping. Despite coming up short in the competition, Hammargren pursued the idea further, partnering with Oscar Ritzén Praglowski to render the first prototypes.

The result is a unique, digital, time-keeping device that is multi-functional, motion-sensor activated and a feast for the eyes. Leave it to the Scandinavians to apply good design in their everyday lives. If the over-all goal is to develop efficient, time-management tools, Mutewatch goes one step further, finding harmony between functionality and aesthetic. Strap one on your wrist and you will never lose track of time. ✌

Indie BRANDS x phillipqgangan, features profiles and interviews on up-and-coming independent brands on the Indie BRANDS blog.

For more information on Mutewatch, Indie BRANDS and other brands featured in the Indie BRANDS blog, visit the websites listed below:

Mutewatch and Timetank (Mutewatch Time-management blog)

Indie BRANDS and the Indie BRANDS Blog

The Official Launch of Indie BRANDS (book) was featured in the phillipqgangan website and can be viewed here: Indie BRANDS, the Launch


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