Innovation is an act of rebellion. Indeed, every new concept, service or system is essentially a departure from the way things were. Since no breakthroughs have ever resulted from sameness and routine, defying the old is the only way to begin anew. For innovation catalysts Linda Vermaat and Melissa Marijnen, only a rebel is brave enough to spark a revolution.
Recognizing the need to challenge the status quo in a rapidly changing world, the pair founded Professional Rebel in May 2012. Together with Meret Muntinga and Max Verloop, the team regularly organizes bike tours, programmes and events that inspire individuals to become rebels themselves. Convinced that independent brands are in fact rebels of their own revolutions, the agency has teamed up with Indie Brands for a very special startup tour.
Professional Rebel co-founder Linda Vermaat tells us more: